The distinctive blue and white facades of Pharmnet branded pharmacies clustered in and around Nairobi and Mombasa are fast becoming beacons of quality assurance. As a network of accredited pharmacies, the Pharmnet umbrella branding provides access to quality-assured, affordable medicines and healthcare advice for surrounding communities.
Pharmnet is currently piloting a new marketing strategy and scaling-up its innovative franchise and group purchasing business model, developed with technical assistance from the market systems Private Sector Innovation Programme for Health (PSP4H). There are already 100 Pharmnet pharmacies across Nairobi and Mombasa with a further 250 to come in other counties over the next quarter.
Funded by the UK Department for International Development (DFID), PSP4H is an action research programme using a market systems approach to strengthen the capacity of Kenya’s for-profit health sector to reach the poor. This includes improving access, affordability and quality of healthcare for low-income communities. Through its ongoing activities with Pharmnet, PSP4H demonstrates how some of the core principles of a market systems approach can be applied in practice. It also illustrates important lessons for programmes targeting healthcare market systems, practitioners working in other sectors, and the wider community development of practice.
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